A Digital Comeback for an Iconic Camper Van Brand

About Westfalia

For more than six decades, Westfalia has been a legendary name in the camper van world, inspiring generations of travelers with its iconic vehicles. With deep German roots and a spirit of adventure, Westfalia has always been more than just a motorhome—it’s a lifestyle. The North American arm of the brand continues this legacy by combining timeless design with modern features, catering to a new wave of explorers who seek freedom, comfort, and authenticity on the road.

BRIEFING

After the success of the interactive game we created for Roadtrek, Westfalia Americas brought us on board to lead their digital transformation and GTM (go-to-market) efforts. The challenge was to craft a nostalgic-yet-modern digital presence that resonated with a younger generation of campervan travelers, while still honoring the heritage of the iconic European brand. As the lead for the entire digital strategy, I oversaw every detail—from brand positioning and creative direction to ad strategy, website development, and technical integrations. This collaboration between MHaus and Midfield was designed to establish a meaningful and lasting connection with the North American market.

RESULTS

• Website visits grew 101.2% within the first 6 months, with ongoing momentum.

• Organic search traffic increased by 256%, outperforming benchmarks.

• Developed a nostalgic visual strategy praised as the best digital execution ever seen by our partner.

• The branding and digital approach gained recognition from Westfalia’s European headquarters, which is now adopting the same strategy for its broader markets.