From Invisible to Iconic: Bringing Astir’s Developments to the Digital World

About Astir

With over 30 years of experience in the real estate market, Astir is recognized for the quality, solidity, and prime locations of its residential and commercial developments. A trusted name in the industry, the company stands out for its commitment to architectural excellence and innovation. Today, Astir also focuses on rethinking and modernizing developments already in progress—bringing in best practices and contemporary design to elevate each project. With a purpose-driven approach and deep understanding of the urban landscape, Astir continues to create spaces that add long-term value and improve the lives of those who live and work in them.

Briefing

Despite being a major player in the real estate market, Astir had no digital presence—resulting in slow sales and a perception of being outdated. I was brought in to craft a complete digital transformation strategy from the ground up. We developed a premium, visually stunning website that reflected the brand’s essence of elegance and quality. Then, I structured a comprehensive campaign strategy to promote their diverse portfolio of buildings. To establish long-term engagement with their audience, we also launched an inbound marketing strategy that highlighted the lifestyle, benefits, and potential of the areas surrounding each development.

RESULTS

• Built a refined and modern website to reflect the brand’s premium positioning.

• Created multi-channel campaigns to drive awareness and demand for specific buildings.

• Developed a content-driven inbound strategy to foster lasting relationships with prospective buyers.

• Transformed Astir’s online presence into a strong asset that aligns with its leadership in the real estate industry.