Food & Beverage CPG Growth

About Beck&Beck

Beck & Beck is a leading CPG (Consumer Packaged Goods) manufacturer in the Food & Beverage industry, known for its delicious pies and savory and sweet snacks, available in grocery stores and coffee shops.

Briefing

They sought to enhance their digital presence and streamline operations. The project focused on developing a modern, user-friendly website with an integrated online ordering system to improve customer experience and support the sales team. The new platform aimed to strengthen brand positioning, drive engagement, and create a seamless purchasing journey for both retail and wholesale customers.

RESULTS

Leading the digital transformation for Beck & Beck, I spearheaded the strategy and execution of a new website and online ordering system, strengthening their position in the market. Our goal was clear: enhance their brand presence, improve sales efficiency, and create a seamless experience for both customers and the sales team.

The result? A beautifully designed website that not only tells the Beck & Beck story but also serves as a powerful sales tool. By integrating an intuitive ecommerce system, we streamlined operations and unlocked new revenue streams.

• Website traffic surged by 40%, driving greater brand visibility.

• The sales team received rave reviews for the improved user experience.

• The new online ordering system boosted sales by 6%, reducing bottlenecks during peak hours and increasing after-hours orders.