Rebranding to strengthen differentiation and credibility

About DCI Properties

DCI Properties is a private home buying company operating in Ontario and Alberta since 2016. They offer homeowners an alternative to the traditional selling process by providing direct, private purchases without the need for staging, repairs, or open houses. Their mission is to make selling a home easy, private, and stress-free.

Briefing

DCI Properties approached us to enhance their brand credibility and online presence while optimizing their lead conversion strategy. They required a complete rebrand, a modern website revamp with an improved user experience, and a custom online quote form to streamline client interactions. In addition, they sought a segmented direct mail strategy to reach highly targeted audiences and reinforce brand trust. To maximize marketing-qualified leads (MQLs) into sales-qualified leads (SQLs), they also requested a CRM integration, ensuring seamless lead tracking and follow-up. Finally, they aimed to drive sustained growth through data-driven Google and Social Ads campaigns.

RESULTS

Our work with DCI Properties led to a high-impact transformation in their brand positioning and marketing effectiveness. The new, modern brand identity and streamlined website reinforced credibility, enhanced user experience, and provided a faster, more intuitive platform for potential sellers. The custom online quote form simplified client inquiries, while the segmented direct mail strategy helped build trust and engagement with targeted audiences.

By integrating a CRM system, we improved lead tracking and conversion, turning more MQLs into SQLs through better alignment of marketing and sales efforts. The repositioning of their ad strategy significantly increased performance, ensuring their messaging resonated with the right target market. As a result, lead generation grew consistently, with month-over-month improvements in both quality and conversion rates.