E-commerce Ads

About CAMPUS CREW

Campus Crew is a premier collegiate apparel brand that supplies high-quality garments to colleges and universities across the United States and Canada. Established in 1988, the brand continues to be family-owned and operated. Campus Crew prides itself on its super-soft fleece, high-quality fabrics, and innovative custom graphics and finishes.

Briefing

Campus Crew approached us after experiencing a steady decline in their Google Ads and Meta Ads performance. Their digital campaigns were losing efficiency month after month, impacting conversions and overall return on investment. They needed a strategic overhaul to regain momentum, improve targeting, and optimize their ad spend. Our approach focused on in-depth data analysis, refining audience segmentation, and restructuring campaigns to drive higher engagement and conversions.

RESULTS

Through extensive data analysis and strategic campaign refinements, we identified key areas for optimization and developed a new, high-impact digital strategy. The revamped campaigns reversed the downward trend, steadily increasing conversion rates month after month. By realigning messaging with the right audience and improving ad performance, Campus Crew regained control of their digital marketing, driving stronger engagement and more profitable results.