Brand Group

A brand identity that reflects its diverse business ventures. Inspired by the strength and adaptability of an oak tree, the new brand serves as an umbrella, seamlessly connecting multiple industries while maintaining a cohesive presence.

About Eiken

Eiken Group was founded in 2016, inspired by the founder’s ventures and the need to distinguish his diverse businesses from the digital agency Motiv. The name “Eiken,” meaning “oak” in Dutch, symbolizes strength, beauty, and nobility, values that are central to the company’s ethos. Eiken Group’s concept was designed to represent various ventures under a unified brand, with a logo that mirrors the symbolism of an oak tree’s branches, illustrating growth and interconnectedness across different products and services.


Today, Eiken Group leverages its history and expertise in business innovation, offering consultancy, marketing strategies, and process optimization to help businesses scale and optimize operations. With a team that brings decades of collective experience, Eiken focuses on sustainable growth through effective business management and technological solutions. Their dedication to growth is embodied in their approach to supporting entrepreneurs and businesses, ensuring long-term success.

The Research

The Conception

The Process

The Results