Building Element86: From Concept to Market

About Element86

Element86 is a Canadian company specializing in detecting and mitigating hazardous substances in residential and commercial properties. Their services focus on identifying and addressing environmental dangers to ensure safe and healthy living and working environments.

Briefing

Element86 approached us during its inception, seeking assistance in structuring its business launch, developing a cohesive brand identity, creating a functional website, and automating the booking process for their technicians while accommodating scheduling limitations. Additionally, they required a comprehensive go-to-market (GTM) strategy to effectively reach their target audience.

Our approach included:

• Business Infrastructure Setup: Established essential communication channels, including setting up a dedicated phone line, and designed the service delivery process.

• Brand Development: Crafted a distinctive brand identity that reflects Element86’s commitment to safety and professionalism.

• Website Creation: Developed an intuitive website that showcases services and facilitates client engagement.

• Automation of Booking Processes: Implemented an automated scheduling system to streamline technician appointments and manage scheduling constraints efficiently.

• GTM Strategy and Social Media Presence: Devised a targeted advertising campaign and populated Instagram and Facebook with ten informative posts to raise awareness about the often-overlooked dangers that Element86 addresses.

RESULTS

The comprehensive support provided enabled Element86 to successfully launch with a robust operational framework and a strong market presence. The automated booking system enhanced operational efficiency, while the strategic social media efforts educated the public and engaged potential clients. As of the latest information, Element86 is in the process of seeking investments to further expand its services and reach.