Guess The Track with Westfalia

About Roadtrek

Westfalia is an iconic name in the camper van industry, known for its rich heritage of craftsmanship, innovation, and adventure-driven design. Originally founded in Germany, the brand has set the standard for camper van excellence, offering travelers the freedom to explore with comfort and style. Now part of Groupe Rapido, Westfalia continues to blend tradition with modern innovation, making it a symbol of the outdoor lifestyle.

Briefing

Following the success of the “Guess the Trek” game developed for Roadtrek, Westfalia sought to replicate this interactive experience as part of its go-to-market (GTM) strategy. The goal was to enhance trade show engagement, strengthen brand positioning, and capture valuable leads. I was tasked with adapting the concept to align with Westfalia’s brand identity, ensuring the experience resonated with their audience while reinforcing the spirit of exploration that defines the brand.

RESULTS

I successfully adapted and implemented “Guess the Trek” for Westfalia, creating a dynamic, interactive experience where attendees guessed trip distances using Google APIs, with rewards based on accuracy. The game became a major highlight of the trade show, driving record-breaking engagement and surpassing all previous events in terms of qualified leads captured. Its success has positioned it as a key tool in Westfalia’s event marketing strategy, with plans for continued use in future activations.