Malibu | Experiential Bar at Union Summer
A brand built on summer fun deserves a bar that feels like sunshine—even in the middle of downtown Toronto.
About Malibu
Malibu is a vibrant lifestyle brand in the Pernod Ricard portfolio, known for its relaxed tropical tone and strong visual identity that encourages fun, sunny moments.
BRIEFING
Bring the Malibu experience outdoors by producing a branded summer bar in front of Union Summer (Union Station)—Toronto’s busiest pedestrian hub. The project needed to reflect Malibu’s upbeat brand personality while navigating a high-traffic, unionized public space.
RESULTS
- Project managed and creatively directed a full experiential build in a high-stakes location
- Delivered a fully branded Malibu Bar that captured attention and amplified the brand’s playful essence
- Managed permitting, vendor coordination, and last-minute changes in a unionized, regulated space
- Successfully created an immersive and inviting summer destination in the heart of the city
THE BAR
