Malibu | Good vibes at Union Station

About Malibu

Malibu is a globally recognized coconut-flavoured rum brand owned by Pernod Ricard. Known for its playful, sun-soaked brand personality, Malibu consistently promotes easygoing summer vibes and social moments.

Briefing

Create bold and cohesive merchandising displays that bring Malibu’s “Instant Summer Vibes” campaign to life across three LCBO flagship locations. The goal was to spark shoppers’ attention while staying true to brand guidelines and LCBO’s technical requirements.

RESULTS

• Led ideation, project management, and creative direction alongside the brand’s agency

• Developed and delivered large-scale, immersive in-store displays across 3 LCBO flagship stores

• Ensured flawless execution despite tight timelines, shifting requirements, and production constraints

• Delivered eye-catching installations that aligned with Malibu’s identity and boosted shelf appeal