Unifying MeadowBrook’s Brand Identity

About MeadowBrook

MeadowBrook Construction is a leading multi-trade company based in Ontario, Canada, specializing in providing comprehensive solutions for commercial and industrial facilities. With over 29 years of experience, MeadowBrook offers a full range of services, including design, build, and maintenance, encompassing electrical, mechanical, and construction disciplines. The company’s mission is to create a culture that empowers people to make a difference in the facilities their clients manage, and their vision focuses on maximizing the potential of true partnerships between trades and clients to create exceptional value and lasting relationships.

Briefing

Upon joining MeadowBrook Construction as the Head of Marketing and Innovation, I identified significant inconsistencies in the company’s brand presentation. There were eight different variations of the brand’s visual identity, each with discrepancies in colors, fonts, letterheads, and other design elements. This lack of uniformity extended across various marketing materials, leading to a fragmented brand image. Additionally, the existing brand guidelines were inadequate and failed to provide clear directives to maintain consistency across all platforms and materials. Addressing these issues was crucial to strengthen MeadowBrook’s market presence and ensure a cohesive brand experience for clients and partners.

RESULTS

By implementing a comprehensive brand standardization strategy, we successfully unified MeadowBrook Construction’s visual identity across all platforms and materials. The development of robust brand guidelines ensured consistent application of design elements, enhancing brand recognition and professionalism. This initiative not only improved internal efficiency but also strengthened the company’s market presence, fostering greater trust and credibility with clients and partners.