New mall and theater website for RDP

About RDP Mall

Rua da Praia Shopping is one of the most traditional malls in Porto Alegre, located in the city’s historic center on the iconic Rua dos Andradas. With over 100 stores, it brings together retail, gastronomy, and entertainment in a single location—including restaurants, theaters, an event center, and a casino. Welcoming over 400,000 monthly visitors, the mall plays a key role in the city’s cultural and commercial life. Rua da Praia blends tradition and modernity, serving as a vibrant hub for shopping, leisure, and events in the heart of downtown.

Briefing

Rua da Praia Shopping approached us with the need to modernize their outdated website, which no longer effectively represented the mall’s extensive offerings, including restaurants, theaters, an event center, a casino, and over 100 retail stores. Collaborating with their traditional advertising agency, we developed a new online strategy and refreshed the visual identity for their social media platforms to better align with the mall’s vibrant atmosphere and diverse services.

RESULTS

The implementation of the new digital strategy led to significant improvements:​

• Website Traffic: Achieved an initial 30% increase in user visits to the website, culminating in over a 100% increase within a year.​

• Social Media Engagement: Realized a growth of over 300% in followers and post visibility during the same period.​

These enhancements significantly boosted Rua da Praia Shopping’s online presence and customer engagement, effectively showcasing the mall’s comprehensive offerings and vibrant environment.