Roadtrek

About Roadtrek

Roadtrek began as a dream to combine the comforts of a motorhome with the convenience of a van. Founded by Jac Hanemaayer, the brand revolutionized RV design with its iconic sweeping roofline and functional layouts. Now part of Groupe Rapido, Roadtrek continues to set the standard for quality and innovation, offering versatile Class B motorhomes tailored to modern RV lifestyles.

BRIEFING

Roadtrek sought a creative way to engage trade show attendees while capturing valuable leads. With just 30 days until the event, I was tasked with developing a simple, tablet-based interactive game to draw users in, provide an enjoyable experience, and incorporate giveaways to boost participation. The project faced additional challenges, including an undefined scope and no dedicated team, requiring quick strategic planning and execution.

RESULTS

I successfully developed “Guess the Trek,” an engaging interactive game where users guessed the distance of random trips generated using Google APIs. Their accuracy determined the rewards they received, creating a fun and competitive experience. The game was a hit at the trade show, driving significant user engagement and lead capture. Its success was so notable that plans are underway to deploy “Guess the Trek” to a sister company, extending its impact and value.