Scaling Smart: How Better1 Outperformed Industry Benchmarks Across the Funnel

About Better1

Better1 is a Canadian e-commerce platform focused on curating the best in home improvement, smart home, and consumer electronics. With a strong commitment to user experience and product education, Better1 offers a marketplace that brings innovation into everyday living — both through content and commerce.

BRIEFING

Better1 approached us to lead a full-funnel digital strategy aimed at increasing visibility, improving ad efficiency, and growing qualified traffic in a highly competitive segment dominated by large retailers and manufacturers. Our task included launching high-performance Google and Meta ad campaigns, creating CRO-focused landing pages, and strengthening the site’s SEO foundation for long-term growth. The challenge? Making rapid impact in a crowded marketplace while building Better1’s authority from scratch.

RESULTS

In just a few months, I helped Better1 outperform key industry benchmarks and build real digital momentum:

• Google Ads: Impressions reached 2.9M with a CTR increase of 20% MoM. CPC remained significantly lower than the segment average, ranging between $0.50–$1.79.

• Facebook Ads: Delivered 2.3M impressions, with CTR ranging from 0.26% to 0.56%, while CPC outperformed the market by 3–6x — as low as $0.44 per click.

• SEO: Organic traffic trends showed explosive growth, with Better1’s Domain Authority closing in on the competitive average (40–50). The site earned a high volume of backlinks within just three months, and keyword rankings continued to climb daily. The website speed metric jumped from class D to B and I was working to move them to class A.

Through structured A/B testing, tailored remarketing, and optimized landing pages, we consistently improved campaign performance and conversions. The data-driven strategy not only helped Better1 gain traction — it positioned them as a serious player in the smart living space.