SEO Content

About Perfect Lens

PerfectLens.ca is a Vancouver-based online retailer specializing in providing brand-name contact lenses at the most affordable prices in Canada. Committed to enhancing vision experiences, they offer a wide selection of lenses from top brands, ensuring quality and customer satisfaction. With a focus on convenience, PerfectLens.ca provides fast shipping and exceptional customer service to clients nationwide.

Briefing

Upon my appointment as SEO Director, PerfectLens.ca aimed to significantly enhance its online visibility. The primary objective was to secure first-page rankings for 10 to 20 specific keywords within a year. This initiative required a comprehensive strategy encompassing business process improvements, team leadership, and collaboration with a diverse group of over 20 professionals.

RESULTS

Through targeted SEO efforts, we achieved remarkable outcomes:

Backlink Acquisition: Secured over 100 high-quality backlinks, strengthening domain authority.

Keyword Rankings: Achieved top 3 positions for over 50 keywords and first-page rankings for an additional 100 keywords.

Surpassing Expectations: Exceeded the initial goal by a substantial margin, with the e-commerce platform previously ranking on the first page for only one keyword.

These advancements significantly boosted organic traffic and positioned PerfectLens.ca as a leading contender in the online contact lens market.