Simple Organic, a Brazilian beauty brand established in 2016, champions sustainability with clean, vegan, and cruelty-free products. Beyond skincare, it’s a movement advocating for environmental responsibility through initiatives like 100% recyclable packaging and CO2 offset programs.
Simple Organic sought to create its digital presence and launch a transformative Go-To-Market (GTM) strategy for its new brand launch. Their vision included creating a user-friendly, visually captivating e-commerce platform that reflected their commitment to clean beauty and sustainability while engaging an eco-conscious audience.
As the project leader, I built and nurtured the client relationship while strategizing the digital launch. From planning to execution, I ensured the seamless integration of Simple Organic’s sustainability ethos into a cohesive digital experience, driving both innovation and impact.
The project delivered a cutting-edge e-commerce platform that embodies Simple Organic’s identity and values. Highlights included:
The comprehensive GTM strategy led to a highly successful product launch, boosting engagement and sales while reinforcing the brand’s position as a leader in sustainable beauty. Positive feedback from their eco-conscious audience strengthened brand loyalty and visibility, with the success of the initiative contributing to their invitation to global platforms like COP27, where Simple Organic shared their sustainability journey.
