Talking with Docs

About CAMPUS CREW

Talking With Docs is a YouTube-based health education initiative led by Canadian doctors, offering clear and accessible medical information to the public. With a rapidly growing audience, the brand focuses on simplifying complex health topics while building trust with viewers through expert advice and conversational tone.

Briefing

With over 650K subscribers, the channel had seen impressive early growth but reached a plateau. The team needed strategic input to reignite momentum and optimize performance for greater profitability. The goal was to assess the channel’s current positioning and deliver a comprehensive plan to support sustainable growth.

RESULTS

• Delivered a complete performance audit of the YouTube channel with tailored recommendations.

• Strategized and reorganized all playlists to increase watch time and viewer retention.

• Recommended and implemented best practices for thumbnails to boost click-through rate.

• Provided SEO-focused enhancements for titles, descriptions, and tags to improve visibility.

• Developed a microsite to expand digital presence beyond YouTube and support organic discovery.

• Provided a content roadmap and performance guidelines for the internal team to follow.

• Following the implementation of the strategy, the YouTube channel grew from 650K to nearly 1 million subscribers, regaining steady growth and stronger audience engagement.