Eiken is an inspiration represent my own ventures. In 2016, I did have two companies and I had already launched 8 products. The Motiv umbrella wasn’t enough or capable to represent the different products and ventures. So, the decision was made to be capable to demonstrate the different products and services that we have and maintaining the image of the digital agency apart of that. The word eiken means Oak in Dutch what is Carvalho, my Surname. An strong, beautiful and huge three that is consider nobel.  

The creation of the new concept was coordinated by me and I did some art adjustments to finish the logo.  The idea was represent the different business through the branches of the tree and use the symbolism of into the logo to create other images to represent growth and seeds to represent part of the tree. The leves would be inserted in each of our brands and business related.