Opened in 1990, Rua da Praia Shopping is one of the most traditional shopping malls in Porto Alegre. The Isdra Group’s undertaking, Shopping currently has more than 80 operations spread over 4 floors, next to Praça da Alfândega. The variety of clothing, footwear, restaurants, fast-food, electronics, cinema stores is part of the mix of options available for shopping, leisure and gastronomy. In recent years, Rua da Praia has been promoting a gradual qualification of its store mix, always seeking to meet the expectations of its customers and the public of more than 45 thousand people who circulate through the mall daily. Lojas Americanas is the anchor of the project, which also has a wide mix of services.