MeadowBrook | Website Revamp, Brand Strategy & TAPP Program Launch

About MeadowBrook

MeadowBrook is a trusted partner in facility maintenance and building services, delivering integrated solutions across multiple sectors in Ontario. With decades of industry experience, they focus on preventative maintenance, janitorial services, emergency response, and asset protection—keeping buildings running smoothly, safely, and efficiently.

Briefing

Following a brand refresh initiative (see previous case), the goal was to scale MeadowBrook’s digital presence, optimize performance, and support new business initiatives through cohesive design, clear messaging, and strategic execution. This included launching a new program (TAPP), building lead generation campaigns, and elevating sales tools to reflect the company’s evolving identity.

RESULTS

• Website redesign with 100% SEO optimization (SEMRush) and Class A speed metrics on Google

• Designed sales presentations and training decks to drive internal alignment and external consistency

• Reorganized and redesigned the service offering to bring clarity and better positioning in the field

• Developed and launched TAPP – Total Asset Protection Program:

  • Created a playful campaign using a “tap card” visual identity

  • Designed TAPP card, branded slogan (“Preventative Maintenance Simplified”), and a premium brochure with tabs, folds, and elevated design

• Rolled out new business cards, branded work vans, and a refreshed Hino visual system to reinforce brand professionalism

• Designed custom event materials: branded tent, table visuals, and signage for upcoming shows

• Optimized and relaunched a PPC lead generation campaign, doubling conversion using half the investment of a previous third-party effort

• Updated social media profiles to match the refreshed brand tone and visuals